LL Cool J on Hip Hop, Money, and Business

Nobody works harder than LL COOL J. The musician, producer, actor, and entrepreneur has been playing at the highest levels of art, business, and culture since he burst on the scene at the age of 17, in 1985.

For over 35 years, LL has pushed himself to achieve in all that he does while leading with spirit and character. And achieve he has. The two-time Grammy-winner and first ever Hip Hop Kennedy Center Honoree has recorded 14 studio albums, landing massive hits including Going Back to Cali, Mama Said Knock You Out, Rock The Bells, and many, many more. As an actor, he has played “Sam Hanna” on NCIS: Los Angeles for the last 12 years, appeared in hit films like In Too Deep, Any Given Sunday, and Wildcats, and starred in the NBC sitcom, In the House.

In this, the 100th original interview of Crazy Money, LL shares what he really wanted when he released his first record, how he approaches potential business deals, and why he pours his soul into Rock The Bells, his company that elevates timeless and classic Hip-Hop culture by celebrating MC’s, DJ’s, Break Dancers and Graffiti artists on its website, found here. LL also created and curates programming for the radio channel of the same name on SiriusXM Channel 43.